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Solomon’s Paradox

Solomon’s Paradox

C’est une phrase qu’on se lance souvent entre copines entrepreneures “tu sais c’est une histoire de cordonnier mal chaussé”, ça fait sourire tout le monde et ça dédramatise souvent une situation aux allures chaotiques.
Vous vous dites que pour pouvoir faire correctement votre travail il faut d’abord savoir le faire pour vous ? Que vos prestataires doivent avoir un “track record” immaculé, surtout quand il s’agit du domaine pour lequel vous les sollicitez ? Je comprends, moi aussi je préfère que ma graphiste ait une identité visuelle au top, ma webdesigner un site toujours à jour, ma copywriter des pages de vente incroyable, ma rédactrice SEO des articles en quantité (très qualitatifs de préférence) sur son blog, etc. Sauf que la réalité c’est que la plupart de mes prestataires sont dans la même situation que moi : solo. On est donc en charge de tout dans nos business et on n’a pas plus de temps que le reste du commun des mortels dans nos journées.

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Who Steals an Egg Steals an Ox

Who Steals an Egg Steals an Ox

Just a few days ago — for what feels like the hundredth time this year (and we’re barely into April as I write this) — I opened Instagram only to see yet another friend of mine, also a freelancer, had fallen victim to plagiarism. I can’t decide what’s worse: the total...

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Door-to-Door 2.0

Door-to-Door 2.0

Who hasn’t heard the saying, “if the door is closed, climb through the window”? Personally, I love this expression. Recently, one of my clients was working on networking and how this practice is often misunderstood — and unfairly frowned upon. If I’m being completely...

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Fangirl: The Story Of Unconditional Love

Fangirl: The Story Of Unconditional Love

This is the second and final part of a series of articles I was dying to write — as a tribute to my girlfriends who share my passion for Taylor, Beyoncé, and concerts. These same girlfriends who also spend months preparing for a show, who never judge my Eras Tour...

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Did You Say Iconic?

Did You Say Iconic?

I’ve always been fascinated by the women who are elevated to the status of icons. Marilyn Monroe biographies, Edith Piaf or Gabrielle Chanel biopics, binders full of Britney Spears magazine clippings, bedroom walls plastered with Spice Girls posters… Beyoncé, Taylor,...

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Taming Failure

Taming Failure

A quick guide for entrepreneurs whose self-esteem and confidence have taken a one-way ticket to the Maldives. It flopped. What a failure. Total disaster. Everything’s falling apart. I’ll let you share your favorite expressions for talking about your worst failures. No...

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Online training – Moon Sisters Paris

Online training – Moon Sisters Paris

I collaborated for a little over a year with Alexandra to create all the training materials for the School of 13 moons, an online initiation to the sacred feminine. For her I have: created the branding of the project translated the content provided into English...

European funding – Les Bocaux du Bistrot

European funding – Les Bocaux du Bistrot

I worked for more than two years with Les Bocaux du Bistrot, they are among my first and most loyal clients! When they decided to move to Savoie to expand their premises and facilitate their development, we worked together on their application to benefit from a...