by Clémence | May 30, 2024 | MARKETING, STRATEGY
“The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot be made clear to the most intelligent man if he is firmly persuaded that he knows already.” — Tolstoy Simplification...
by Clémence | May 23, 2024 | INSIGHTS, STRATEGY
Nobody wants to work with assholes. Nothing new under the sun. And yet. When we sketch the portrait of our ideal collaborators, we’re often very demanding — and that’s a good thing! But there’s one notion we tend to skip over: if you want to attract smart people, you...
by Clémence | May 16, 2024 | INSIGHTS, MARKETING
I’ve always loved books. For as long as I can remember, books — and by extension, writers — have belonged to a special category. A superior, almost mystical one (yes, totally subjective, but still). You can imagine my admiration for those who can make me travel into...
by Clémence | Apr 15, 2024 | INSIGHTS, STRATEGY
It’s a line we often throw around with fellow entrepreneurs: “you know, classic shoemaker’s children situation.” Everyone laughs, and suddenly the chaos feels lighter. You probably believe that in order to do your job well, you should be able to apply it to yourself...
by Clémence | Apr 5, 2024 | INSIGHTS, STRATEGY
Just a few days ago — for what feels like the hundredth time this year (and we’re barely into April as I write this) — I opened Instagram only to see yet another friend of mine, also a freelancer, had fallen victim to plagiarism. I can’t decide what’s worse: the total...
